Emotional Design Nedir?

In fact, design shows us what is very important and what is less important. In this context, you can think about this: Translated into Turkish, emotional design, that is, why design that actually appeals to the senses is so important. Even if we don't think it is very important, emotional design is a must in the design process.

I was very surprised when I first heard this concept in my student years. When I was explaining my project to my teacher, after I made a nice comment about the project, my teacher asked me, "Beauty is a very variable thing, there is actually no such thing as beautiful, do you know emotional design?" When I first went home in the evening, I started researching this topic.

Emotional design not only influences the design process, but also plays a major role in how we buy a product. Do we buy a product because we really need it or just because we like it? How important is its functionality or usefulness to us? And what role does emotional design play in design? There is a lot of research and theories about this, but emotional design is divided into three.

The first one is the instinctual factor. If you look at a design and say I don't know why but I like it, it is because it is instinctive. The reasons for this may stem from the subconscious, colors, fonts, different cultural lives. It may consist of instant emotional reactions. We can say it's like falling in love with a design at first sight."

"Secondly, visual factors. These factors include colors and fonts. Because actually, not all colors or all visual elements create the same emotions. And of course cultural elements play a big role in this. For example, for some nations, a blood moon can bring happiness and victory, while for others it can be the opposite. This is why the meanings of colors and images completely change and shape from region to region.

Thirdly, behavioral factors come into play. We actually make the final decision about the product or design by considering these factors. Because these factors include issues such as functionality, usability, performance and experience. We come to a decision by experiencing the design or product and evaluating its performance and usefulness, and what emerges is that we actually find the design close or distant to ourselves."

"When we buy a product, we shouldn't just buy it because we instinctively like it. We should also pay attention to its functionality and usefulness. If we summarize briefly, it is the fact that our past life or cultural background actually contributes to your designs to a great extent. In this context, emotional design definitely occupies a very important area in the design process.

Design Emotions

What is Emotional Design?